Welcome to Foil Den

Foil Den is a small, family-run UK business built around a genuine passion for wing foiling, performance and innovation.

Our story began with bringing PPC Foiling, a leading New Zealand foiling brand, to the UK market. Over the years, the business has grown through a shared enthusiasm for the sport, introducing innovative equipment to British riders and building strong connections within the UK foiling community.

Behind Foil Den is a wealth of hands-on experience in wing foiling, racing, equipment testing and development. We're not just selling equipment — we're passionate riders ourselves, constantly exploring what makes gear perform better and how to get the most out of it on the water.

Our experience includes competing at national events, achieving second place in the wing foil fleet at Weymouth Speed Week 2025, and continuously pushing the limits of high-performance and speed-focused wing foiling. This gives us first-hand knowledge of the equipment we offer and a practical understanding of what different riders need.

PPC Foiling remains at the heart of our business. Its approach to design, innovation and performance closely matches our own philosophy: equipment developed, tested and refined by people who genuinely love the sport.

But Foil Den isn't intended to be just another online shop.

As a small family business, we believe in personal service, honest advice and building lasting relationships with our customers. We aim to offer carefully selected equipment backed by real-world experience, opportunities to try products on the water, and support for riders and events throughout the UK.

Whether you're progressing through your first gybes, chasing race results or trying to find another knot of top speed, our goal is the same — helping you get more from your time on the water.

Our Philosophy

We believe great equipment should deliver more than impressive specifications. It should perform, last and make sense for the rider using it.

That's one of the reasons PPC is central to Foil Den. PPC combines innovative design with extensive prototyping and testing, with an emphasis on performance, durability and longevity.

We bring that same approach to the UK through carefully selected products, practical knowledge and friendly, personal support.

We also believe the best way to understand foiling equipment is to ride it. As Foil Den grows, we'll continue developing demo opportunities, supporting the UK foiling community and introducing exciting performance-focused equipment.